Graphic & Print Design

Campaign systems, print production, and multi-format design built for consistency across every channel.

Facing Light Exhibit Campaign — Sketch to Final

EXHIBIT CAMPAIGN & PRODUCTION DESIGN

Facing Light

A Century of American Portraiture — Multi-Format Exhibition Campaign

Challenge: Build a museum exhibit campaign that could scale cleanly across print, social, email, and digital ad placements without redesigning from scratch for each channel, while staying true to PMDCo.’s established Masters-inspired identity system.

Solution: Designed one master poster as the anchor layout, then built a repeatable template system — adapting type hierarchy, copy length, and composition into four additional formats while keeping color, typography, and brand voice fully consistent across every touchpoint.

Key Features & Results

  • Template System: One master design adapted into 5 production-ready formats
  • Print Production: CMYK-ready poster built with bleed and crop marks
  • Cross-Channel Consistency: Identical color, type, and hierarchy from print to digital
  • Process Documentation: Full sketch-to-final workflow captured at each stage

Tools: Adobe Illustrator/Photoshop, Print Production (CMYK, bleed & crop marks), Copperplate Gothic & Inter Typography, Template Systems Design